Occupy Wall Street, Banks Social License to Operate, and Sustainability
So who cares? Why must banks worry the way they are believed to be through the average American? They are especially valid questions if your majority of your lending is to large corporate clients and institutions instead of Mom and Pop small business loans or mortgages. Even if individual consumers detest banks (and should not distinguish investment banks from other areas of the financial services sector), they too need use of credit and other financial services to work.
To have an industry and individual companies there to survive and flourish, the markets and societies by which they operate have to approve, or at best condone, their activities. When this 'social license' is restricted or revoked, the industry becomes less profitable and much more hard to operate or survive within. As an example, I encourage you to look at Altria, Phillip Morris, to illustrate a business that had to substantially rethink its business model and incredibly identity since it's social license to operate grew more restricted in recent decades.
There is already substantial frustration in the United States with banks, their fee structures, as well as their perceived influence within the authorities. Movements for example Occupy Wall Street only add more oomph towards the reputational headwinds blowing from the financial services sector. Should these winds grow sufficiently strong, they may eventually sway regulators to rethink policies and lead to outcomes which are unfavorable towards the banking industry.
Where does sustainability are available in? Essentially, it's an element of good corporate citizenship that, coupled with other behaviors, helps to maintain and enhance an industry's social license to operate. We've often had clients remark that regulators on sides from the political will ask them regarding their green lending activities in meetings or interviews that aren't specifically tied to energy or other environmentally-intensive subjects. We've also seen this within our direct knowledge about public sectors leaders, in the united states and in Asia. Regardless of party ideology or agenda, no leader really wants to be seen directly as anti-environment (remember that BP now considers itself Beyond Petroleum and not even Sarah Palin really wants to completely disband the united states EPA).
In short, dedication and demonstrable contribution toward a far more sustainable future might help banks and other organizations to cultivate a more favorable environment in which to operate. There are other important elements to consider (you cannot charge usurious fees, for example), but creating a better future certainly helps to maintain the social license to use; a license which Occupy Wall Street reminds us is necessary.